We create Vector logos
The company logo conveys a lot of messages – your brand, your capability, and even your market.
The typography, images, and colors all play into how a customer might perceive it. This is why it’s important to have a correct LOGO!
What is it?
A vector logo is based on vector graphics. Vector graphics consist of 2D points, which are then connected by curves and lines based on mathematical equations. Once connected, these elements create shapes and polygons. This allows you to scale the graphics bigger or smaller without losing the quality.
Vector vs. Raster Graphics
Another graphics type you might have heard of is raster. Raster-based graphics contain pixels instead of points, lines, and curves.
Most pictures you download on the Internet are likely to have a raster graphics format. Files with the types png, jpeg or gif are raster-based.
Advantages of a Vector Logo
Why would you want to use vector graphics, then, when raster seems to be more common? It all boils down to their main difference – pixels vs. points – that dictate why vector is superior for logos.
The number one advantage of using vector graphics is the scalability. With vector logos, you can scale it up or down as much as you want without losing quality. You won’t lose any sharpness even if you zoom in plenty of times.
With rasterized logos, you’ll see the pixels if you zoom in too much, which makes it lose its sharpness. As pixels make up curved lines, you’ll see some gray and light-colored ones on the edges. These give the illusion of curves.
This is why vector graphics is preferable for logos! You’ll need to place your logo on billboards, business cards, posters, and more. If you need your logo on a blimp, vector graphics will be your best friend.
You’ll need to make sure your logo stays clear and crisp for all these mediums. Otherwise, you might risk having an unprofessional image.
In any vector-based software, you can export the file to any type of graphics you might need. This includes AI, EPS, SVG, and even PDF, but apart from those vector-based formats, you can also export it to any raster format, including the usual PNG, JPEG, GIF, TIFF, and so on.
It’s quite easy to edit vector files, too. This is a huge important advantage. A project may require different revisions, but with vector-based programs, it’s easy to make corrections on an already made graphic.
Vector graphics are not dependent on image resolution. They have no fixed intrinsic resolution.
A raster logo file of comparable quality to a vector logo is much more prominent in size. This is because it needs to memorize millions of pixels.
Each of these pixels then has X and Y coordinates plus color information, which the file needs to memorize. Vector files don’t need to save that much information, and so they can be smaller in size.
We will help you to create any logo!